The Crossroads Between Social Media and SEO: Upcoming Presentation at IIMA

By Ava Naves, PrincipalCrossroads Social Media SEO

A couple of weeks ago I was invited by the folks at the International Internet Marketing Association (IIMA) to speak on the same topic that I presented at IMC Vancouver 2010: “The Crossroads between Social Media & SEO”. The event will be at 6:00 pm on this coming Wednesday, October 13th, at the 4th floor of the YWCA Vancouver (535 Hornby Street).

To say that I’m excited is really an  understatement. Having been to several talks at IIMA by respected professionals such as Darren Barefoot, Jason Billingsley, Warren Sukernek and Richard Goossen, I feel honoured that I’ve been chosen to join the roster of speakers at IIMA.

For those not familiar with IIMA, they’re an organization now in its twelfth year. Their goal is “to bring marketers, agencies and professionals together to discuss the capabilities and potential of Internet marketing”, and judging by past events I’ve attended, they have certainly been fulfilling this mandate.

Below is a sample of  what you can expect to learn from the presentation:

- How a well-planned social media presence can increase your search engine visibility.
– The steps you’re probably already applying to search engine optimization, and which can be transplanted to your social media outreach for a stronger presence  on Google and Bing.
– How strategic Twitter updates, blog posts, Facebook statuses and YouTube videos can help your search engine rankings.
– Facebook changes that affect search.

I owe a big thanks to Jose Uzcategui, John Hossack, Charity Robertson and all the folks at IIMA for promoting and making this event possible. I’m sure there are other names that I’m failing to mention.

If you’d like to join us, book your ticket online here.  The cost for this IIMA is quite reasonable (CAD$38.25 for IIMA member, and CAD$45 for non-members)

I’m sure that many of us will get together at a pub nearby to continue to network and “talk shop” after the event, so feel free to join us there as well, and allocate some extra time for a pint!

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