So, as it turned out, three days ago I received a question, submitted to me via my page on FormSpring.me. Cole Roberts, a very talented Vancouver photographer with whom I’ve had the pleasure of working, did the honours as the first “human” (meaning, not FormSpring’s own robot) visitor to ask me a question. Below is a copy, and my answer:
Q: How can I get my blog to be #1 on Google search for ‘Vancouver Photo Blog’
A: Hello, Cole – great to see you here, and thanks for being my first (human) visitor to pose a question.
So… how do you get your blog to be #1 on Google search for “Vancouver Photo Blog”?
As you know, this is not an SEO question that can be answered in a short paragraph, but let’s see what I can do to at least help you know a tad more today, than you did… say… 5 minutes ago.
First, the bad news: it looks as though you have your work cut out for you. A quick search on Google.ca shows that there are 17,300,000 search listings for that same term.
The good news: I’ve been following what you’ve been doing on your blog, and you’re on the right track. That contest you ran last year (http://ow.ly/Ywj3), which had the final draw broadcast on video, is an example of content that you can continue to do, to differentiate yourself from your competitors. One idea would be for you to keep on creating engaging, educational, informative, unique content on video, and post it to YouTube. According to data from October ’08 (eons ago), YouTube, at that time, had more than 65 million unique users.
LeWeb is taking place as we speak, and they have opened up many of their presentations to UStream. Today is the last day of the conference, and it’s been definitely worth staying up to watch some of it (remember – they’re in Central European Time).
For your viewing pleasure, here’s the embedded video stream. Obviously, this will not be up and running after the conference is finished.
So far, I’ve watched a roundtable discussion with Twitter, Facebook, Ning and MySpace, led by TechCrunch, a presentation by Twitter, a very funny presentation spoof by Yossi Vardi. And, right at this very moment, a presentation by Danah Boyd.
If you’re not familiar with UStream, it’s a great channel that allows you to stream live video while also enabling chat next to the video player. If you’re planning on live-streaming a conference or special event, it’s definitely a channel to consider.
One of the appealing things that LeWeb is doing is broadcasting many of its mainstage discussions. Some people may argue that a conference such as this should not be open through live streaming, and that if you want to catch any of the action, you should pony up and pay for it. My take on this is that, if the content is good enough (which it’s been, in this case), people will watch the live online videos, and the content will serve as a magnet to:
Raise awareness of the conference
Through the numbers of recorded viewers, help prove to future sponsors that it’s worth for them to invest in the event
Some of the things that they’re doing right is integrating Facebook and Twitter stream on their homepage. For many, this may seem like an obvious thing to do, but it’s great to see that they haven’t forgotten about something so fundamental.
It’d be even better if their UStream video was available through their Facebook Page.
Another thing I’d to contemplate, if I were LeWeb, would be capturing people’s email address before they can view some (or all) of the live-streaming content. Then, I’d send updates on future conferences to those who have provided their emails. I know I’d consider this… an Internet conference in PARIS? Count me in! I’d work it into my vacation!