By Ava Naves, Principal
I’ve been in a blogging slumber for months, but some recent experiences with Klout and Twitalyzer, combined with Veronica Heringer’s own good post about Klout, caused me to put my fingers to the keyboard.
Veronica expanded on her thoughts regarding, well, how much clout one should give to Klout’s numbers as a measure of our individual influence on Twitter.
Here’s my take on it: services like Klout and Twitalyzer can be a good accessory in helping marketers to identify potential influencers in a specific realm, but at the end of the day, there’s no substitute for common sense and actually reading an account’s Twitter stream to detect if that person’s (or company’s) updates are valuable.
Why do I say this? Because, yesterday I noticed that a specific Twitter user who, in my books is a spammer (with the best of intentions), ranked very well on Klout. Other than this individual’s malpractices on Twitter, I don’t have anything against this person. What makes it even more difficult to swallow it is that we have met before. I enjoyed our interactions, and would have sincerely thought that this person would think twice before sending me a Direct Message that was clearly promotional, about a topic that I have no interest in.
That Twitter stream – once personal and engaging – is now littered with links upon links that regurgitate headlines, in a fashion that is only employed by less-than-reputable accounts.
As I was saying… as a marketer, I might think that this account is a key influencer in my geographical area were I to solely rely on Twitalyzer and Klout. But, as my parents used to tell me as a kid: “Tell me who you walk with, and I’ll tell you who you are”. Regardless of their score, I’d sure as hell not want to associate myself, nor my clients, with that Twitter user.