Blog Posts About Digital Ramblings

Influence is More Than Klout-Deep

By Ava Naves, Principal

 

I’ve been in a blogging slumber for months, but some recent experiences with Klout and Twitalyzer, combined with Veronica Heringer’s own good post about Klout, caused me to put my fingers to the keyboard.

Veronica expanded on her thoughts regarding, well, how much clout one should give to Klout’s numbers as a measure of our individual influence on Twitter.

Here’s my take on it: services like Klout and Twitalyzer can be a good accessory in helping marketers to identify potential influencers in a specific realm, but at the end of the day, there’s no substitute for common sense and actually reading an account’s Twitter stream to detect if that person’s (or company’s) updates are valuable.

Why do I say this? Because, yesterday I noticed that a specific Twitter user who, in my books is a spammer (with the best of intentions), ranked very well on Klout. Other than this individual’s malpractices on Twitter, I don’t have anything against this person. What makes it even more difficult to swallow it is that we have met before. I enjoyed our interactions, and would have sincerely thought that this person would think twice before sending me a Direct Message that was clearly promotional, about a topic that I have no interest in.

That Twitter stream – once personal and engaging – is now littered with links upon links that regurgitate headlines, in a fashion that is only employed by less-than-reputable accounts.

As I was saying… as a marketer, I might think that this account is a key influencer in my geographical area were I to solely rely on Twitalyzer and Klout. But, as my parents used to tell me as a kid: “Tell me who you walk with, and I’ll tell you who you are”. Regardless of their score, I’d sure as hell not want to associate myself, nor my clients, with that Twitter user.

Thoughts?

Welcome Third Tuesday Attendees!

By Ava Naves, Principal

 

In a couple of hours, I’ll be presenting at Third Tuesday on Social Media Metrics. It’s a huge honour, given that greats like Tod Maffin and Julien Smith have also talked at past events.

If you’ve arrived here after my talk, I’d love to know:

What’s the one social media metrics question that you’d like to have answered, but were afraid to ask?

I’ll go through your questions and will chose a few to answer to.

Thanks for popping by – and for joining me at Third Tuesday!

Response to a FormSpring.me Question

By Ava Naves, Principal

 

FormSpring

So, as it turned out, three days ago I received a question, submitted to me via my page on FormSpring.me. Cole Roberts, a very talented Vancouver photographer with whom I’ve had the pleasure of working, did the honours as the first “human” (meaning, not FormSpring’s own robot) visitor to ask me a question. Below is a copy, and my answer:

Q: How can I get my blog to be #1 on Google search for ‘Vancouver Photo Blog’

A: Hello, Cole – great to see you here, and thanks for being my first (human) visitor to pose a question.

So… how do you get your blog to be #1 on Google search for “Vancouver Photo Blog”?

As you know, this is not an SEO question that can be answered in a short paragraph, but let’s see what I can do to at least help you know a tad more today, than you did… say… 5 minutes ago.

First, the bad news: it looks as though you have your work cut out for you. A quick search on Google.ca shows that there are 17,300,000 search listings for that same term.

The good news: I’ve been following what you’ve been doing on your blog, and you’re on the right track. That contest you ran last year (http://ow.ly/Ywj3), which had the final draw broadcast on video, is an example of content that you can continue to do, to differentiate yourself from your competitors. One idea would be for you to keep on creating engaging, educational, informative, unique content on video, and post it to YouTube. According to data from October ’08 (eons ago), YouTube, at that time, had more than 65 million unique users.

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