Blog Posts About Digital Ramblings

Is It Time for a Google Analytics Assessment?

By Ava Naves, Principal

MRI of your Google Analytics data

Google Analytics assessment: MRI of your GA set up. Photo credit: Alan Levine, Creative Commons

Google Analytics (GA) is one of those areas where a bit of knowledge can be dangerous. Because sometimes* the GA code installation can be pretty straight-forward, many organizations assume that, once the code is in place, the job is done and no periodic maintenance is necessary.

Unfortunately, that’s not the case. To make sure you’re making digital marketing decisions based on accurate analytics reports, it is important to invest in a Google Analytics assessment from time to time. Think of it as preventive health screening for your data. Here are a few reasons why:

Are your filters up-to-date?

There are many filters that should be added to your Google Analytics views, but let’s just look at a filter to exclude internal traffic. This filter is put into place to dismiss visits from your staff and contractors. But let’s say your company office moves, and your IP address changes. When that happens, that filter needs to be modified. Otherwise, especially in large teams, you may see a spike in number of sessions reported on GA. The reason will be growth in internal traffic (which is not relevant at all to your marketing efforts).

Read more

A Year From Now, You Will Wish You Had Started Today

By Ava Naves, Principal

It was shortly before 6:00 am here in Vancouver. As I settled in my office for my morning reading on all-things online marketing, I came across this blog post by Seth Godin that I read a few years ago, and which stands true. Its last paragraph:

“We’re going to spend our entire future living in tomorrow—investing now, when it’s difficult, is the single best moment.”

That sentiment isn’t new. We’ve been encouraged countless times to “get on with it”, to not delay to tomorrow what can be done today. A while back I came across a quote in the same vein that has become one of my favourites:

“A year from now you will wish you had started today.”  — Karen Lamb

You and I know so well that this applies to many areas of our lives: finances (“start saving now”), fitness (“get to the gym if only for 30 minutes”), diet, and so on.

It also applies to the creation and application of digital marketing campaigns.

Read more

“Does My Small Business Need a Web Site?”

By Ava Naves, Principal

 

A few weeks ago I had the opportunity to speak at Freedom 55 Financial on how financial advisors can generate leads through social media and use social networks to grow their business. I couldn’t have asked for a better audience, especially at 8:00 am on a Friday! If you think that financial planners are nothing but stifled individuals with suits and ties, you only need to meet that bunch to change your mind. Laughs were had from both sides of the podium!

One thing that struck me almost immediately was that some financial advisors still don’t have a site. In fact, some of them even doubt the value of having one. What an eye-opener: here we are in the online marketing industry, presuming that every single business can take advantage of social media, when many don’t even have an online presence!

So, in true David Letterman style, The Online Strategy House presents “The Top 10 Reasons Why You Need a Site”. Pretend you can hear Paul Shaffer in the background… and let’s go!

#10 – You prospects will very likely check you out online when deciding whether or not to become your newest client. A Web site is a perfect tool to build their confidence regarding your company.

Read more