By Ava Naves, Principal
It was shortly before 6:00 am here in Vancouver. As I settled in my office for my morning reading on all-things online marketing, I came across this blog post by Seth Godin that I read a few years ago, and which stands true. Its last paragraph:
“We’re going to spend our entire future living in tomorrow—investing now, when it’s difficult, is the single best moment.”
That sentiment isn’t new. We’ve been encouraged countless times to “get on with it”, to not delay to tomorrow what can be done today. A while back I came across a quote in the same vein that has become one of my favourites:
“A year from now you will wish you had started today.” — Karen Lamb
You and I know so well that this applies to many areas of our lives: finances (“start saving now”), fitness (“get to the gym if only for 30 minutes”), diet, and so on.
It also applies to the creation and application of digital marketing campaigns.