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A Social Media Lesson from The Art of Marketing, in Vancouver

Avinash Autograph

Avinash Kaushik’s Autograph: “Happy Analytics!”

By Ava Naves, Principal

The Art of Marketing happened here in Vancouver in November of 2011 and brought us some very high-caliber speakers:

  • Mitch Joel, President of Twist Image, speaker and author of “Six Pixels of Separation”;
  • Bill Taylor, Co-Founder of Fast Company and author of “Practically Radical”;
  • Avinash Kaushik, one of the only men in the world for whom I’d cook dinner (the other ones being my Dad, my Beau and David Gray), author of “Web Analytics 2.0″ and “Web Analytics: An Hour a Day”; Digital Marketing Evangelist at Google and Co-Founder of Market Motive;
  • Gary Vaynerchuk, author of “The Thank You Economy” and “Crush It!”
  • Guy Kawasaki, a Canadian in a Hawaiian’s body, hockey aficionado, and co-founder of Alltop.com. Guy has been the chief evangelist of Apple and is the author of several books, the latest of which being “Enchantment”

There were several great takeaways from the event. I would require a very, very long post to assimilate all the great insight in one single entry, so I shall cover only one — it being the very first point that was brought to us, by no other than Ron Tite, the Master of Ceremonies at the conference. He’s the Vice President, Innovation Practice at Euro RSCG, and a speaker in his own right.

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