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Response to a Question

By Ava Naves, Principal



So, as it turned out, three days ago I received a question, submitted to me via my page on Cole Roberts, a very talented Vancouver photographer with whom I’ve had the pleasure of working, did the honours as the first “human” (meaning, not FormSpring’s own robot) visitor to ask me a question. Below is a copy, and my answer:

Q: How can I get my blog to be #1 on Google search for ‘Vancouver Photo Blog’

A: Hello, Cole – great to see you here, and thanks for being my first (human) visitor to pose a question.

So… how do you get your blog to be #1 on Google search for “Vancouver Photo Blog”?

As you know, this is not an SEO question that can be answered in a short paragraph, but let’s see what I can do to at least help you know a tad more today, than you did… say… 5 minutes ago.

First, the bad news: it looks as though you have your work cut out for you. A quick search on shows that there are 17,300,000 search listings for that same term.

The good news: I’ve been following what you’ve been doing on your blog, and you’re on the right track. That contest you ran last year (, which had the final draw broadcast on video, is an example of content that you can continue to do, to differentiate yourself from your competitors. One idea would be for you to keep on creating engaging, educational, informative, unique content on video, and post it to YouTube. According to data from October ’08 (eons ago), YouTube, at that time, had more than 65 million unique users.

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42 Ways to Sell More Online – An IIMA Event with Jason Billingsley

By Ava Naves, Principal


This was my first for-ray into live blogging. As such, forgive me in advance for typos, grammar errors or otherwise discombobulated sentences. The text below details Jason Billingsley presentation for the International Internet Marketing Association, covering the topic: 42 ways to sell more online.

Jason Billingsley is the founder of Flip Retail, co-founder of Elastic Path and the blog Get Elastic. He co-founded Elastic Path Software in November 2000 and held the position of VP Marketing where he helped the company attract over 200 customers. Global brands such as Google, Aeroplan, Nike, Time Inc., Avis, Samsonite, United Health Group, Telus, Garmin, and Sony. Most impressively, this was done with no outside equity financing.

Flip Retail’s mandate is to consult with online retailers on how to execute e-commerce best practices.

Ean Jackson is introducing Jason.

Don’t miss the events coming up in February, March and April. For more information, visit the IIMA website.

Jason got into e-commerce when he was 17 years, and his girlfriend asked him to developed a web page. From then on, he started Elastic Path. Right now, 140 people work at Elastic Path – one of the biggest success stories in the tech field in Vancouver. After 9 years, he retired from Elastic Path and is now a professional speaker and e-commerce coach.

Jason loves to travel and decided with his wife to go to a half-year cruise.

Jason is now talking and about to start presenting his presentation deck and the Elastic Path story.

Some of the clients in the Elastic Path roster right now are Virgin, Google, etc. For now, he’ll talk about e-Commerce.

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