About The Online Strategy House
The Online Strategy House develops and implements holistic online marketing strategies where all Internet marketing pieces come together. We design and implement online strategies based on Web analytics and your target audience considering both your goals and budget.
We don’t believe that any specific online marketing tactic — social media, search engine optimization, email newsletters or pay-per-click campaigns — is the holy grail of an online marketing campaign. Clients’ needs change according to their resources and goals, and as such, they call for distinct plans, with distinct mixes.
That’s where we come in: we bring extensive experience in all these strategic arenas, thanks to over 21 years of experience with the Internet and 15 years of experience with online marketing.
ABOUT AVA NAVES
Ava’s first Internet gig was in 1991, as a researcher under the tutelage of Prof. Fredric Litto for two years, when she was involved in launching and maintaining a BBS (Bulletin Board Service). Before there were forums, blogs and Webmasters, there were BBSs and Sysops.
She already had two email addresses at the time, including one with a Bitnet extension (remember that?)
Her ambition then was to work for an Internet magazine covering environmental topics. Except… online publications didn’t exist. Even the technology that would enable that to eventually happen only came to fruition years later, through the advent of browsers like Netscape.
In 1998, Ava was finally able join her two interests – marketing and Internet. That’s when she first worked with Search Engine Optimization, at Imageade, Inc, a Montreal business-to-business marketing agency. She hasn’t stopped since, amassing extensive experience with SEO, complex social media campaigns, Web analytics, paid search campaigns (PPC) and email marketing.
Her experience has led her to be invited to speak at several online marketing conferences. In 2010 she was also approached by the University of British Columbia’s Continuing Education faculty to plan and teach a course on Search Engine Optimization and Web Analytics for Web Designers — a course that Ava teaches a number of times a year. Other speaking engagements have included workshops at Simon Fraser University and guest lectures at Langara College.